This a complete breakdown with examples of how to sell anything to anyone. Use it, save it, share it, because it will be something you can apply day to day. “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” This is probably one of the most…

Good is the enemy of Great. This is today’s modern business problem. — In this blog, I will break down the key concepts of Good to Great. The founding idea of this book is important now more than ever, as the biggest threat to companies is complacency. This book is the antidote to complacency and delivers a roadmap you can copy on your…

Storytelling isn’t just for creatives or business superpowers. It is something you can learn and apply in your work once you understand the foundations of the art. To break down the art of storytelling and save you hours of research I have studied the worlds greatest storytellers. Think of the…

Market downturns often signal the need for a change of business strategy. That can often mean fundamentally rewriting the product strategy to deliver growth and engagement in new ways. In a bull market companies focus on growth by acquisition. Typically, they might look to achieve 2–3x year-on-year growth, investing heavily in attracting top-of-funnel customers. In a bear (that is, declining) market, the pursuit of growth will take different forms with greater emphasis on satisfying current customers.

Clients don’t care how much you know, until they know how much you care. This was saying was pumped into the teams I worked with at Deloitte. It was to ensure we presented ourselves with the right intent. And intent matters. …

AI is something you can’t ignore. While nothing beats a human approach to design, I would def advocate for some new tools that can help you in your design journey. Here is a list of some of the best ones. Generative AI tools for ideation GPT-4 Ideas generated by GPT-4 are on average of higher quality…

Hacking, hustling and spamming people with non targeted messages to drum up new business has seen its day. No one is wanting to receive an unsolicited, untailored message. Today it does more damage than good. But there is a key role for your BD or Client Partnerships team to play in developing new business particularly when entering new markets and building out your client portfolio. …

Loyalty is a crowded space, with dominant players. Many brands take loyalty lightly and put a toe in the water without properly considering what makes loyalty great. I have a theory about this. …

My summer reading while lounging by the beach was Rick Rubin’s The Creative Act: A Way of Being. This book blew me away, it is filled with profound sayings, quotes, and deep thinking, it is a book that is meant to be ready slowly to and applied to our craft. …