Is the world is becoming less creative? Science says it is.

I have been thinking about this topic for a while. To me, the world feels it is becoming homogenous, and everything is undifferentiated. I think we are becoming more ambitious (Space X) and expressive (TikTok) but the work and design is all a bit same, same.

And then there was the science, in an article By Jessica Stillman, she wrote for Inc Mag an article on the research that has come to hand that suggests we are becoming less creative.


Questions, scripts and, prompts HubSpot uses to unlock early stage sales conversations.

HubSpot has grown to be a dominant player in marketing software. They have a great product and a brilliantly executed Content Marketing Strategy that acts as a lead generator.

But what happens after you watch a demo or engage with HubSpot? Below is an outline of questions and prompts their sales team use to unlock information and the conversation. The idea is not to ask every single question listed rather have a bank of information that can be referred to. …


When to focus on the clients immediate ask vs challenging their thinking.

When the best consultancies and agencies first engage with a client they can often see beyond the initial problem that is being discussed. The client is asking for one thing, but the vendor can see the real problem is far more significant, and any attempt to fix the issue on the table is merely applying a “bandaid” solution.

The best want to go to the core of the issue and they should, but sometimes this can lead to inaction and the client choosing not to work with them…


To VCs, portfolio managers and investors what makes a company great and likely for them to invest?

In today’s ultra-competitive environment investors analyse a range of factors about a company when deciding to invest. Below are five common aspects they consider when deciding if it is a great company and a worthy investment.

What makes good companies great?

1. They are problem solvers — The best companies are centred around solving problems for their customers and creating value in the market. Problem-solving is a fundamental part of…


In my last blog, I wrote about inertia and how it is one of the biggest obstacles standing in the way of large organisations and their ambition to transform. In this blog, I am presenting the idea that this is something that competing businesses and entrepreneurs should actively target.

As I pointed out even with the best consultants working with a large incumbent helping them to transform there is one big obstacle. Inertia. …


Change Management Consultants, Advisors and SMEs are called on more and more to help reshape an organisation to modernise its assets, ways of working, and digital capabilities. The aim is to make the business more sustainable attract talent, customers and investors.

But there is one thing standing in the way of their ambition and that thing is Inertia.

Inertia is described as a series of long-held beliefs, it is a tendency to do nothing or to remain unchanged. Inertia is the main reason why it is so hard to transform an organisation. …


Apple, Converse, Gucci, Juul, and Nike. They have one thing in common. Their brands are a culture, and they are a movement. Customers are connected through the community that is built by them around a brand. It is one of the most powerful effects of brands. This blog explores how they do it, through a surprisingly simple technique.

1:1 Scale

The best entrepreneurs, designers and marketers realise that culture change is not top-down, it’s bottom-up. Culture change happens on a scale of 1:1, it builds like a rolling stone. …


When top consultants advise on a problem they are presenting two points of view. The cost of action and the cost of inaction. Usually for a client to take action on a recommendation it requires a moderate investment, which in turn leads to inaction. …


Are you full of ideas or in search of how to generate better ones? Read below for a simple way to generate ideas and frame them to demonstrate their value.

Ideas are a commodity the execution is the art — Peter Drucker

Ideas are cheap. The value of a great idea lies in the execution. The process of being able to communicate, validate and iterate on your idea are the key components.

To help with this below is a framework used by top consultancies and innovation labs to take the first step towards bringing an idea to life. The framework…


This a formula in more work.

There are 3 key components to winning more work. Know, Like and Trust. The buyer must get to know you, like you and then trust you. Achieving all 3 increases your likelihood of winning more work.

Step 1: Know

Before trust can be achieved the buyer must get to know you. Essentially they must understand you. It’s like dating , the are curious about who you are, what you are like, and if there could there be a connection. …

How To Win

I post about growing agencies, startups and ideas. Adapted from my experience and the experience of others I have researched. Writer — Luke Hankinson

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