YCombinator receives 1000’s of startup submissions and pitches every year. The partners and investors do not have time to try to grasp the idea, instead, they are looking for the founder to communicate information in a way that makes it easy for them to understand.


YC has churned out some impressive startups. Airbnb, DoorDash, CoinBase and Dropbox are some of their most valuable and noteworthy. YC has over 15 companies in its portfolio worth more than $1b, and a total valuation of companies edging nearing half a trillion dollars. …


Spammed. Bored. Overwhelmed. These are just some of the feelings the recipient will go through when they receive a company’s marketing email. Why? Because there is no effort to connect. And if you don’t connect you will be ignored

B2B marketing is spray and pray. Its broad brush strokes, it’s…


Is the world is becoming less creative? Science says it is.

I have been thinking about this topic for a while. To me, the world feels it is becoming homogenous, and everything is undifferentiated. …


Questions, scripts and, prompts HubSpot uses to unlock early stage sales conversations.

HubSpot has grown to be a dominant player in marketing software. They have a great product and a brilliantly executed Content Marketing Strategy that acts as a lead generator.

But what happens after you watch a demo or…


When to focus on the clients immediate ask vs challenging their thinking.

When the best consultancies and agencies first engage with a client they can often see beyond the initial problem that is being discussed. …


To VCs, portfolio managers and investors what makes a company great and likely for them to invest?

In today’s ultra-competitive environment investors analyse a range of factors about a company when deciding to invest. …


Inertia is your competitive opportunity as an entrepreneur

In my last blog, I wrote about inertia and how it is one of the biggest obstacles standing in the way of large organisations and their ambition to transform. …


Change Management Consultants, Advisors and SMEs are called on more and more to help reshape an organisation to modernise its assets, ways of working, and digital capabilities. The aim is to make the business more sustainable attract talent, customers and investors.

But there is one thing standing in the way…


Apple, Converse, Gucci, Juul, and Nike. They have one thing in common. Their brands are a culture, and they are a movement. Customers are connected through the community that is built by them around a brand. It is one of the most powerful effects of brands. …

How To Win

I post about growing agencies, startups and ideas. Adapted from my experience and the experience of others I have researched. Writer — Luke Hankinson

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