How to get their attention

No one wants to read your cold email until you do this.

You have a 1% chance of a prospective client respond to your email.

But you can drastically improve this stat and stand out in a sea of notifications. You can you do this by being relevant.

This is why a potential client will respond to your cold email.

Relevancy is obtained by research, being curios and understanding your audience.

I have written about the tactics of how to structure cold email here. But this blog isn’t about the process this about understanding the key driver relevancy.

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Luke Hankinson — Co-Founder | LinkedIn